“I want to express the new sense of men’s tailoring,” says Shanghai-based Li Gong. And, having graduated with an MA in Fashion from London’s prestigious Central Saint Martins this year, the emerging talent could not wait to get his ideas off the block.
Gong ‘compressed’ his own name to come up with the brand name and focused his ambition on translating tailoring traditions for the street. There are plaid trousers with thigh inserts, tailored track pants, bold shouldered spencer jackets with zipper pockets in the well considered, urban mix.
Gong, who we discovered through our Creative Call Out programme earlier this year, states his leading aesthetic as “Form follows function,” something that wowed our judges.
