Noticing that men were buying pieces from her women’s collections, the London-based designer decided to cater specifically to the gents, peppering her classic accessories with witty references that offer a real standout quality.

With the brand’s new men’s collection launching this summer, including bags, sneakers and small leather goods, we are thrilled to debut our own edit of Hindmarch’s masculine styles.

The edit embodies the vibrant spirit of the Anya Hindmarch world, full of signature fun motifs and luxurious designs. These are punchy statement pieces that add personality to every wardrobe - an easy and elegant way to bring an irreverent sense of style to your wardrobe. The black leather backpack featuring a subtle, smiley face, is the perfect entry point for a Hindmarch first-timer. Ditto for the white sneakers that are also adorned with the cult yellow ‘smiley’, or the sleek slate-coloured sports shoes with ‘googly eyes.’

No discussion of Hindmarch would be complete without mentioning her wildly popular leather stickers: in our edit, we’re featuring the Autumn Winter 2016 sticker designs that depict Pac-Man, Space Invaders and Tetris graphics. With this inimitable collection, Hindmarch has captured the imaginations of Generation X and Y-ers, but also introduced them to a new audience, and she’s got us all smiling.