Beauty With An Edge Wende Zomnir on Urban Decay’s journey
Back in the mid 1990’s, the beauty industry played it safe when it came to colours. Pink, red, and beige dominated, while the only place to find quirkier shades was at the chemist, but with a compromise in quality. Then entered Urban Decay, with lipsticks and nail polishes in directional colours, product names like Acid Rain and Roach, and ad campaigns that queried “Does Pink Make You Puke?”