When it comes to rugged, distressed denim, there is no one who does it better than Amiri. Inspired by the punk and grunge culture growing up in West Hollywood, Creative Director Mike Amiri’s signature shotgun blasted denim jeans and heavy cotton slub tees are individually targeted with shotguns in the Californian desert, giving the collection a lived-in feel and true soul.

Reinventing traditional denim materials with innovative techniques and craftsmanship, his range of repaired jeans go through a surgery-like process by hand and each are individually patched and mended, hole by hole, in a sixteen-step process.

Rooted in the rebellious culture of Los Angeles youth, the label is re-imagined each season with luxury materials and progressive details.