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6 New Brands You Need To Know Meet this month’s new brands that are making waves in fashion

Dim Mak

In 2014, DJ and music executive Steve Aoki launched Dim Mak, originally as an independent record label which in turn has evolved to become a music lifestyle label that reflects Aoki’s mantra of “Do it yourself… by any means necessary.” Based in Los Angeles, the collection embodies his energetic style and rebelliousness in a positive way. Streetwear for those who aren’t afraid to follow their own path.

Pronounce

Pronounce aims to create a modern and sophisticated menswear that blends inspiration from the East and West. The Shanghai-based duo creates easy contemporary pieces with a relaxed and effortless feel, focusing on construction and premium fabrics. Founded in 2016 by graduates from London’s prestigious Central Saint Martins, Yushan Li and Jun Zhou, and after winning plaudits at Pitti Uomo earlier this year, Pronounce will now be showing their collections during London Fashion Week.

Staff Only

From rebellious shapes to fresh takes on plaid, Staff Only, founded by emerging designers Shimo Zhou and Une Yea, has earned a name for its creative abstract tailoring. The label combines technology and design with experimental materials in unexpected and utterly modern silhouettes.

Bianca Chandon

Second generation professional skater Alex Olson - the son of legendary skater Steve Olson - mixes skateboarding and fashion with his line Bianca Chandon. A fashion-first label that takes from ‘90s streetwear and the best of the skate world, Bianca Chandon is one of the buzziest menswear labels right now.

R.Shemiste

With a strong youthful attitude and a grungey point of view, Jiyeun Won and Jooho Lee’s R.Shemiste has quickly established itself as one of the most anticipated shows of Seoul Fashion Week. The newest collection is an ode to gender quality with unisex track pants, oversized silhouettes and deconstructed denim.

Dust

Biannual publication DUST MAGAZINE, based between Berlin and London, have now dipped its fashion curator toes into fashion design with its clothing line that follows the twice-a-year release of the print. Each drop is highly anticipated and coveted by streetwear insiders.

2017-09-20 00:10:00.0