Former stylist Victoria Barlett launched her underwear-inspired label VPL (a.k.a. Visible Panty Line) in 2003. Her label’s success is based on her cheeky humour to don underwear as outerwear. Her designs fuse lingerie and sportswear and feature details such as sliders, elastics and zigzag stitching. The brand was nominated as a CFDA fashion-fund finalist in 2007 and has won celebrity fans including Gwen Stefani and Juliette Lewis.