See by Chloé is the younger, hip sister of Chloé, and has become widely loved for its cool, casual, charming vibe since its launch in 2001. Decidedly not too independent and distant from the trademark style of the house’s mainline, See by Chloé is ultra-feminine in a subtle and easy-to-wear way — but with a slightly edgy dose of funk and personality added to the mix. Incorporating a fresh, inherent modernity and a fun sense of rock’n’roll chic, the brand effortlessly adds glam and swish style to even the most basic pieces such as crisp shirts, silk dresses, soft knits, pretty cardigans and smart blazers.