At the end of the 1980s, while women were concealing their femininity behind masculine business suits, German designer Dorothee Schumacher was focusing on creating fanciful, ladylike-yet-girlish charm with her first collection. Boasting the look and feel of liberation from the conventions of fashion, Schumacher created authentic individual looks with spirited soul, intrinsic beauty and natural charisma. Designed for the Schumacher muse — multilayered, unique, independent and profound — the brand uses lightweight fabrics, soft colours and airy volumes to shape a smart, feminine, powerful look. “Our woman is down-to-earth,” the designer says, “but she wants clothes that have a little wink, that create lovely encounters.”