Rue de Jeans is the ultimate purveyor of premium denim. Luxe Italian and Japanese fabrics are fashioned into simple, comfortable fits — from skinny, slim and straight-leg to boot-cut jeans — and are named after Paris’ bustling streets. Each pair of jeans’ black-on-black label conceals a patent-pending elastic part that allows for two inches of added breathing room. Rue de Jeans finds inspiration from the 18th-Century French Impressionist art movement, heavily drawing influences on the artists’ love for all things Japanese. Subsequently, Rue de Jeans’ logo incorporates the character “tao” character, meaning “the way.” Brand fans include celebrity actresses Jessica Alba and Halle Berry.