Puma, the world-renowned sports-lifestyle brand, combines designer fashion with the functionality necessary for optimal performance. Created in 1924 by brothers Rudolf and Adolf Dassler in Germany, Puma has expanded to become a global, go-to for innovative sportswear. Under the watchful eye of iconic womenswear designer, Hussein Chalayan, the brand’s creative director since 2008, Puma continues to begin its journey with sport and end in fashion. Collaborative design efforts with fashion greats such as Alexander McQueen, Sergio Rossi and Mihara Yasuhiro have made for sleek, functional shoes and accessories.