Pour La Victoire, which means “for victory” in French, is the buzzed-about shoe line of Jay Adoni and David Giordano, which they launched in 2007. The partners have successfully created everyday styles with a distinctive hard edge — and it’s no wonder, given their vast experience in the business, where Giordano used to head brands like Sam Edelman and Theory. Their interplay between history and the unexpected is a cult favourite with modern women, including actresses Dakota Fanning, Kate Hudson and Leighton Meester. Each pair of Pour La Victoire shoes is also appointed a classic French female name, such as Malena or Victorina, and its soft leathers and embellishments are well crafted in Brazil.