A combination of the French words muguet (meaning lily of the valley, signifying the return of happiness) and veil (meaning secretly wishing someone happiness, or awakening), Japanese label Muveil embodies sweet femininity with a twist. Inspired by the muguet, a beautiful, delicate, but poisonous flower, Muveil juxtaposes its sense of outward purity with the innocence and warmth of childhood memories, transporting its audience to a fantastical, romantic world where a happy-go-lucky attitude meets a darker side of femininity. Tokyo-based founder and designer, Michiko Nakayama, launched Muveil in 2007 with a vision to create “real clothes for adults” by using “everything girls like” and injecting that with a dream-like quality. Combining neutral palettes punctuated by sharp accents of navy, yellow, and red, with relaxed, flowy silhouettes, Muveil offers a refreshingly modern take on femininity. Nakayama’s instinctive, honest approach to design is reflected in the brand’s laid-back, creative, and very wearable collections that pair seamlessly with any wardrobe.