Considered the original British denim brand, MiH was established in 1969 with the goal of creating the best jeans on Earth. Still based at its original headquarters in Chelsea, the MiH brand has gone through a reincarnation with the addition of designer Chloe Lonsdale. Having been surrounded by denim all her life — her godfather is MiH founder, Tony Lonsdale — Lonsdale has created retro-inspired jeans that lengthen legs, slim the silhouette and are always on-trend. Tailored to flatter in all the right places, MiH is the denim of choice for style icons such as Elle MacPherson, Sarah Jessica Parker and Claudia Schiffer.