With its humble roots traced back to a small corsetry workshop opened by Ada Masotti in Bologna, Italy, in 1954, La Perla has evolved to become a stunning leader in luxurious and fashionable lingerie, offering the ultimate in sexy sophistication. Now headed by the third-generation Anna Masotti as the group’s artistic director, La Perla is renowned for creating unique, precious garments that exhibit exquisite body-architecture tailoring and artisanal design passion. With a revolutionary history stemming back to the 1960s, when the brand launched two-piece lingerie sets in colours instead of traditional white and black — setting off racy imaginations of what was worn beneath outer garments and how important they were as fashion choices — La Perla still rigorously guards its reputation for innovation and beautiful design. Today, the company is a luxury brand empire, with beachwear, ready-to-wear and perfume divisions.