Joie began in 2001 in Los Angeles and is currently headed by CEO and Creative Director Serge Azria. Staying true to its inspiration — southern California mixed with timeless, vintage appeal — Joie was initially coveted for its signature cargo, and has grown to be loved for its flirty, fun tops, dresses and sweaters of casual, comfortable luxe. French for “joy,” Joie has also expanded to include a footwear line, which also embodies the easy, light spirit of a woman who is all for understated chic.