IRO

Parisian brothers Laurent and Arik Bitton launched their casual luxe label, IRO, in 2004 with the desire to bring a simple but distinguished look to the every day woman. Their street-punk-styled meets Parisian-chic-inspired pieces are constructed using luxurious fabrics such as distressed leather, cashmere, fine cotton and silk. Style muses such as Charlotte Gainsbourg, Kate Moss and Vanessa Paradis are often spotted with IRO’s coveted soft-washed cotton T-shirts, skinny leather trousers and tailored boyfriend blazers. IRO is for the modern woman who defines her own femininity with impeccable style and grace, and mixes street attitude with chic luxe.

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