Founded in 1985, Herve Leger was a huge fashion hit during that decade, having pioneered the super-sexy body-con look that embodied the modern, powerful woman. Acquired by the BCBG MAX AZRIA Group in 1998, it became the first French couturier to be absorbed by an American designer. In early 2007, Azria re-launched the Hervé Léger brand with his own designs. Offering a modern interpretation of the signature “bandage dress” — which tightly hugs a woman’s body, sculpting the perfect form — the label quickly amassed a host of celebrity followers, including Beyoncé, Kate Bosworth, Keira Knightley and Victoria Beckham. Today, Herve Leger is synonymous with feminine seduction, glamour and sophistication.