Model-turned-designer and Australian icon Elle Macpherson offers a leading collection of gorgeous lingerie imbued with simple elegance and chic sophistication. Launched under licence by Bendon in 1990, Elle Macpherson Intimates is celebrated for its fashion forward styling and superb comfort and fit. Its directional imagery is also critically acclaimed. “No matter what the day may have in store,” Macpherson says, “I want women to wear my lingerie ‘their way’ and be inspired every morning when they’re getting dressed.” Always playful but ever so coy, her lingerie collections are functional yet fashionable, favour a splash of colour, use luxe fabrics and present innovative design solutions to customise cleavage and create a standout silhouette. Additionally, the much-loved designer created her Elle Macpherson Boudoir and Elle Macpherson Obsidian lines that ever-impressively blend couture, sexy, modern, glamorous and romance into each collection.