Lingerie label Eberjey had a single goal right from the start — ‘to make women feel good about their bodies.’ The company was launched in 1996 by founders Alejandrina Mejia and Mariela Rovito, who left their corporate jobs to start the business.

They named their brand Eberjey because it means “joy” in a Nigerian dialect. Their first task was to find a fashionable and flattering solution for flat-bottomed women. Enter Eberjey’s boy shorts or French brief, which have become a signature style for the fashion label. To date, they have launched an organic line, which includes lingerie and pyjamas and have become known for their simple shapes and super-soft fabrics.