Agent Provocateur | Designers | Lane Crawford

Agent Provocateur

When Joseph Corré, son of British fashion designer Vivienne Westwood and Sex Pistols’ former manager Malcolm McLaren, and Serena Rees opened the first Agent Provocateur (also known as “AP”) boutique in the London in 1994, they caused a complete media frenzy. Introducing their unparalleled vision of fun, flirty, fabulous but well-fitted lingerie made in high quality and luxurious style — instead of prudish or tacky designs — they stimulated, aroused and enchanted women and men with their new definition of passion and intimacy. Merging fashion with the beautiful and erotic, Agent Provocateur represents sexuality and sensuality in a confident, positive, creative way. "Agent Provocateur put lingerie on the fashion map,” Corré says. “And I think we got people thinking about their sexuality a bit more.” Specialising in luxury underwear, nightwear and swimwear, the brand is notorious for its titillating, controversial advertising campaigns that have featured a celebrity roster of Dita Von Teese, Kate Moss, Kylie Minogue and Maggie Gyllenhaal. Agent Provocateur also creates playful accessories, perfumes, beauty products, books, shoes and jewellery.

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