Acne

Acne, an acronym for “Ambition to Create Novel Expressions,” first came under the fashion spotlight as a super-cool denim brand — that famously created 100 pairs of unisex jeans and rather impressively launched a couture-denim collaboration with Lanvin. Established in Stockholm in 1996 as a creative collective, Acne quickly ascended up the “it” brand ladder, creating effortlessly stylish pieces for men and women as well as evolving into a cool lifestyle label and media conglomerate. The first full Acne collection was presented in 1998 — complete with slim-fitting, androgynous and tailored masterpieces — setting the brand’s signature style of subtle luxury and understated items. With the design process directed by founder and creative director Jonny Johansson, Acne’s approach to fashion believes that, while every collection follows a themed concept, each piece can still be worn separately and easily mixed with other brands to shape an individual style.

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