ELLE MACPHERSON INTIMATES

Designer Overview: Model-turned-designer and Australian icon Elle Macpherson offers a leading collection of gorgeous lingerie imbued with simple elegance and chic sophistication. Launched under licence by Bendon in 1990, Elle Macpherson Intimates is celebrated for its fashion-forward styling and superb comfort and fit, and critically acclaimed for its directional imagery. “No matter what the day may have in store,” Macpherson says, “I want women to wear my lingerie ‘their way’ and be inspired every morning when they’re getting dressed.” Always playful but ever so coy, her lingerie collections are functional yet fashionable, favour a splash of colour, use luxe fabrics and present innovative design solutions to customise cleavage and create a standout silhouette. In the spirit of the much-loved designer, the ever-impressive Elle Macpherson Intimates range blends couture, sexy, modern, glamorous and romance into each collection.

This Season: For Spring/Summer 2010, Elle Macpherson Intimates introduces a dramatic new collection featuring bold pop colours and eclectic floral prints. Texture is the key focus this season, with use of delicate lace and soft satin.

Brands Available at: IFC Mall

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