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AGENT PROVOCATEUR
AGENT PROVOCATEUR
Designer Overview: When Joseph Corré, son of British fashion designer Vivienne Westwood and
Sex Pistols’ former manager Malcolm McLaren, and Serena Rees opened the
first Agent Provocateur boutique in the London in 1994, they caused a
complete media frenzy. Introducing their unparalleled vision of fun,
flirty, fabulous but well-fitted lingerie made in high quality and
luxurious style — instead of prudish or tacky designs — they stimulated,
aroused and enchanted women and men with their new definition of
passion and intimacy. Merging fashion with the beautiful and erotic,
Agent Provocateur represents sexuality and sensuality in a confident,
positive, creative way. "Agent Provocateur put lingerie on the fashion
map,” Corré says. “And I think we got people thinking about their
sexuality a bit more.” Specialising in luxury underwear, nightwear and
swimwear, the brand is notorious for its titillating, controversial
advertising campaigns that have featured a celebrity roster of Dita Von
Teese, Kate Moss, Kylie Minogue and Maggie Gyllenhaal. Agent Provocateur
also creates playful accessories, perfumes, beauty products, books,
shoes and jewellery.
Brands Available at: IFC Mall